Hey guys, welcome to my first blog post.
I hope you enjoy it.
I recently became self-employed full time and decided it was time the redesign my branding. Part of my motivation behind this was to be more accessible to bigger clients and a wider variety of illustration/design work. (I got kind of bored of always drawing chaotic stuff and wanted to be taken more seriously.)
After reading another brilliant article by Brent Galloway I realised people would only take me serious if I took my business to a more professional level. Hence the rebranding of Arno Kiss.
As you can clearly see my first logo wasn't that great. I don't even have a high-res version anymore.
This was a classic case of "I just learned a few new things let's combine all of them." (Which is almost never a good idea.)
After looking at a bajillion examples of other logos I figured out what direction I wanted to take.
I started by making some sort of "grid".
I knew i wanted to make something slanted. The reason behind this is that I like stuff that's angled. No idea why.
I tried basing it off of existing fonts, but I figured since I'm taking my business seriously, I should just construct it myself. Thankfully I had a lettering class in school. I cursed it so many times but it finally came in handy.
As you can probably tell most of the lines serve no purpose whatsoever but everything I make starts out very messy and then I just clean it up in the process. As long as I can still see what I'm making I'm cool with it.
Once I got the "a" down I just used the same lines to construct the "k". Not much to say about it since that was the easiest part. So I think it's about time to show you the finished logo.
So this is my new logo. I added the coloured drop shadow because 1, I liked it. And 2, I figured it would be a good way to incorporate my logo into projects with different color schemes. (Blue design gets blue shadow, red design gets red shadow, etc...).
So there you have it.
Feel free to leave some comments or show me your logo in the comments!
Thank you for reading this post.